I’m a Junior Product Designer who enjoys breaking down complex design problems into structured solutions shaped by real user needs.

About Me

My Handpicked Projects

UR-MU Application

A mobile redesign that enhances how visitors explore and connect with the Urban Museum

  • 2025
  • Mobile Redesign
  • Cultural Engagement
  • User Research
  • Accessibility
20% Improvement in Navigation Flow
80% User Errors Reduction
Read More

Consolidating Scattered Design Assets Into a Unified Library

Standardising legacy design files into organised, reusable component libraries across platforms

  • 2024
  • Figma Library
  • Component System
  • Multi-Platform System
  • Workflow Efficiency
70% Platform Components Standardised
50% Design Efficiency from Reusable Components
Read More

Improving Welcome Reward Discovery for Higher Redemption Rates

A user experience and system enhancement to increase reward redemption among customers of StoreHub membership merchants

  • 2024
  • Product Optimisation
  • UX Improvements
  • Membership System
  • Customer Loyalty
450% Increase in Welcome Reward Redemptions
120% Available Rewards Discovery Rate
Read More